Brand equity drift
Slow erosion of unaided recall caused by performance-only spend — invisible until it breaks.
08 / Role hub
The CMO Hub
Brand, performance, and everything in between — how India's CMOs are earning their seat at the table.
Related leadership and city hubs
The leadership context
The marketing function is being redefined: brand as durable equity, performance as a discipline, content as a category strategy. Senior CMOs on what's working, what's measurement theatre, and how to make the boardroom care about marketing again.
Working vocabulary
Attribution honesty
Internal commitment to use the model that maps reality, not the one that flatters CAC.
Category claim
The defensible position a brand occupies in the customer's category mental model.
Related executive intelligence
Competitive Intelligence
How Competitive Intelligence Shapes CXO Decision-Making
An exploration of how structured competitive analysis across 20 dimensions helps C-suite leaders identify market opportunities, anticipate competitor moves, and strengthen board presentations.
Read the briefExecutive Career StrategyBuilding Your Executive Personal Brand: A Practical Guide
As board appointments increasingly include reputation review, your personal brand is no longer optional. Here's a step-by-step framework for CXOs.
Read the briefExecutive HiringThe Future of CXO Hiring in India: 2026 Outlook
As India's economy expands, demand for transformational C-suite leaders is intensifying. We analyse the macro shifts reshaping executive recruitment across sectors.
Read the briefFrequently asked questions
Who should follow the The CMO Hub theme?
The The CMO Hub theme is for senior leaders, board members, and trusted advisors who need practical context on brand equity drift, attribution honesty, category claim.
What does the The CMO Hub collection include?
It connects evidence-led articles with relevant HCI Talks reports, events, membership paths, and qualified partnership routes.
How can leaders participate in The CMO Hub conversations?
Verified leaders can apply for membership or register interest in an event. Sponsors can request a qualified partnership conversation without receiving member PII.
Continue across the related HCI Talks agendas and role hubs.