AI Is Splitting the GCC Workforce | 8 Signals Every HR Leader Must Watch (2026)
Eight research signals on how AI is reshaping work inside India’s global capability centres, and what HR leaders should watch.
08 · Role hub
The CMO Hub
Brand, performance, and everything in between — how India's CMOs are earning their seat at the table.
Illustrative
IllustrativeThe leadership context
What this agenda asks of leaders.
The marketing function is being redefined: brand as durable equity, performance as a discipline, content as a category strategy. Senior CMOs on what's working, what's measurement theatre, and how to make the boardroom care about marketing again.
Working vocabulary
The terms that frame the decision.
Brand equity drift
Slow erosion of unaided recall caused by performance-only spend — invisible until it breaks.
Attribution honesty
Internal commitment to use the model that maps reality, not the one that flatters CAC.
Category claim
The defensible position a brand occupies in the customer's category mental model.
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Questions
Frequently asked questions
Who should follow the The CMO Hub theme?
The The CMO Hub theme is for senior leaders, board members, and trusted advisors who need practical context on brand equity drift, attribution honesty, category claim.
What does the The CMO Hub collection include?
It connects evidence-led articles with relevant HCI Talks reports, events, membership paths, and qualified partnership routes.
How can leaders participate in The CMO Hub conversations?
Verified leaders can apply for membership or register interest in an event. Sponsors can request a qualified partnership conversation without receiving member PII.
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